About Us

Fire Products Direct is a division of ESBG Pty Limited, a leading distributor in fire & safety products.

We aim at providing fire and safety products that protects customers, their business and the entire world!  We sell only the highest quality fire and safety products. We understand the importance of protecting you, your loved ones and your property in the event of a fire or other emergency.

Our goal is to make it easy for you to find, buy and have delivered the supplies you need, at a great price!

All products sold fully comply with all relevant regulations and Australian Standards and are work-cover and JAS-ANZ compliant. We pride ourselves on quality products, low prices and first class customer service.

If you don’t see a product that you are looking for simply email us. We have many products available not listed on our website and will quickly provide a free quote and delivery information


Fire Products Direct Division of ESBG Pty. Limited ABN: 61 612 781 245

Suite 608 / 2 York St., Sydney NSW 2000